Bob Heykoop, ChFC
President & CEO
I am passionate about the privilege and responsibility I have been given to help others in making good financial decisions! Traction Financial Partners has come to be through the years of hard work our team has invested by bringing together our collective experience, training and education to create the world class planning and asset management organization we are today. Every person, family and organization is unique! We take pride in our work by listening carefully to understand who they are, then working side by side with our clients to create a roadmap that will assist them in accomplishing their dreams & goals!
I had the opportunity to begin my career in 2002 with AXA Advisors providing comprehensive financial consulting services to businesses, universities, churches, non-profits, municipalities, individuals and families. Our team has expertise in the areas of business planning, qualified plan design, retirement planning, financial planning, estate planning and planned charitable giving.
I graduated with a BS from University of Phoenix in Business Management also graduating from the Wharton School at the University of Pennsylvania with a certificate in retirement planning with the title of “Retirement Planning Specialist”.
I grew up in Wheaton, IL then moved to Wyoming in 1984 to attend college. Prior to launching my financial planning career, we owned and operated 6 ServiceMaster franchises for 12 years in the Denver metro area. Virginia & I split our time between our home in Wyoming and our place in Parker, CO. We love to spend time with our family & friends, travel, play golf, water ski, trail ride, hunt and fly fish.
Arkansas Insurance License #: 7091041